Making the Business Case for Sustainability
The project was a business plan for plastic products, primarily plastic furniture, manufactured from some types of recycled plastic. The business plan included a detailed cost breakdown of material sourcing, production, and operation.
About the course
"How do market forces shape the way we live, work, and even play? Students in this course look at business through a designer’s eye to understand the interplay between producers and consumers, governments and people, stockholders and stakeholders, man and the environment, and how all of these factors interconnect and ultimately direct how our products, processes, and systems are created. Students gain an understanding of the implications of their decisions, how to identify risk areas, long-term thinking strategies, and best practices for sustainable business models through weekly exercises, special projects, and the creation of a business plan."