The project researched, compared, and create alternatives for Pringles packaging. The image here shows a Pringles canister is made of multiple materials, some of which are difficult to be separated from the rest.
About the course
"We handle packages every day and they account for a third of our waste stream. Using the format of a product-repositioning study, students in this course examine the core ideas of consumer perception and market triggers, material selection, environmental impact, and long-term strategic thinking. By the end of this course, students are able to maximize a package's appeal while minimizing environmental impact."