Packaging Sustainability

Course project

The project researched, compared, and create  alternatives for Pringles packaging. The image here shows a Pringles canister is made of multiple materials, some of which are difficult to be separated from the rest.

About the course

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"We handle packages every day and they account for a third of our waste stream. Using the format of a product-repositioning study, students in this course examine the core ideas of consumer perception and market triggers, material selection, environmental impact, and long-term strategic thinking. By the end of this course, students are able to maximize a package's appeal while minimizing environmental impact."